Understanding Marketing – Workshop (Feb. 12)

about this event

Join me for a live workshop on how to keep your marketing strategy simple and effective. And make it work for you. 

Raise your hand if you are a solopreneur or lead a small organization and feel frustrated, confused, or overwhelmed, by marketing your business. Or maybe you say to yourself “I hate marketing!” or “Marketing is definitely not for me.”

You are not alone. There is so much you could be doing, so much more you could be spending, and the amount of trainings and information online is also infinite. And there is so much yucky marketing out there. Ugh!

This is one of the top issues I help my individual coaching clients with: how to navigate the marketing landscape understanding what marketing is, so you can focus your energy on a simple and effective marketing strategy that works for you.

The reality is that there are so many tools and tactics you could use, it’s very common to constantly feel that there is more you should do. This is why it’s so important to streamline your strategy and to take an approach to marketing that is practical, strategic, and iterative. The less resources you have, the more important this becomes.

Psst: part of Understanding Marketing is distinguishing inner work from practical stuff that comes in the way of building your business. This is particularly important if you tend to look for “what is wrong with you,” and can feel insecure around this topic.

On Feb. 12 and again on Feb. 21st, I will host a LIVE workshop on this very topic. It will not be recorded, and you only need to attend once. During this one-hour workshop I will help you to understand marketing so you can chart your direction among the changing landscape, through a mix of information, and interactive activities.

I will also stay on Zoom up to 30 min past official closing time to answer your questions.

Each workshop will take place live online and will not be recorded. Choose between participating at 5:30 pm on Wednesday Feb. 12th OR at 11 am on Friday February 21st at 11 am Pacific (Los Angeles) Time. You can calculate your local time to participate here. You only need to participate once.

Logistics:

  • This is a live online workshop. Please connect a little before our starting time so we can begin on time (or close enough!)
  • No recordings and no AI bots will be allowed
  • You only need to participate once (on 02/12 or on 02/21) – pick the day/time that works best for you
  • P lease be on time, I will lock the meeting after a few minutes and you will not be able to join
  • During this workshop I will also briefly invite you to join me for a longer program later in the year
  • This workshop is open to anybody from anywhere in the world, and will be in English. I will share content that will help you no matter where you market your business

About Aurora Meneghello

Hi, I am Aurora Meneghello. I help you do the work you love by opening up space for your Inner Wisdom to show up. Through a process of depth work and strategic action, we embark on a journey to find direction, clarity, and simplicity in your work, so you can use what you already know to do something new.

I work primarily with individuals who want to change careers but are not sure what they want to do next. Some of my clients are also leaders or business owners who want to explore doing what they already do in a new way, and together we explore building and growing a practice and organization that is sustainable and aligned with their values.

You can find out more about what I do at RepurposeYourPurpose.com

Frequently asked questions

How much should I already know about marketing?You can join this workshop whether you are a beginner or an experienced marketer. If you are new to marketing, you will get some solid foundations to guide you as you learn more. If you are more experienced, come to reconnect with what is at the core of your strategy, and have new insights.

Who is this workshop for?This workshop is for you if you are a solopreneur or the hands-on leader of a small business or non-profit (2-15 people) and you care about the work you do. You feel confused, overwhelmed or frustrated about marketing your business or organization and are looking for an approach that is effective.

I sell products, is this workshop for me?In my coaching I focus primarily on supporting service-based businesses. If your business is strictly or mostly product-based, I think you might not find this workshop as helpful.